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Peruvian Restaurant · 30 days
The Latin Chef
Turning a family-owned Peruvian kitchen into a neighborhood destination.
Leads generated
310
Cost per lead
$1.34
People reached
16,554
The challenge
The Latin Chef had something rare — authentic Peruvian cooking passed down through generations. What it didn't have was a steady stream of new customers. Walk-in traffic was unpredictable, weekends were inconsistent, and there was no system for turning first-time diners into regulars. The family was relying entirely on word-of-mouth in a city where most people discover new restaurants through Instagram and Google.
Our approach
- 1Mapped the local dining audience within a defined radius — food-lovers, date-night couples, and weekday office workers looking for something beyond the usual lunch options.
- 2Produced a rotating library of AI-generated and hand-refined ad creatives spotlighting signature dishes (lomo saltado, ceviche, aji de gallina) with language designed to trigger cravings — not just impressions.
- 3Launched tightly-targeted Meta ad campaigns on Facebook and Instagram with conversion-focused offers (first-visit promos, group dining CTAs) pointing directly to the reservation flow.
- 4Wired up automated SMS and email follow-ups so every inquiry, reservation request, and form fill got a response within minutes — not hours.
- 5Implemented weekly reporting so the family could see exactly what was working and where ad spend was producing results.